Introduction: Working with the world’s top audio-visual technology
In February 2025, the world’s most influential professional audio-visual and system integration exhibition, Spain’s ISE (Integrated Systems Europe), opened grandly in Barcelona. As a leading company in the global LED display industry, AOE took “Innovating the Future of Visual Technology” as its theme and brought FIVE core products to the exhibition, fully demonstrating its 40 years of technological accumulation and innovation achievements in the industry. This exhibition not only consolidated AOE’s brand influence in the global market, but also gained insight into the future trends of the industry through in-depth interaction with global customers, and further clarified the direction of technology research and development and market expansion.
Exhibit highlights: Perfect integration of technological breakthroughs and application scenarios
1. GOB LED floor screen: Redefining the reliability of floor display
As AOE’s flagship product, the GOB (Glue on Board) packaging technology floor screen has become the focus of the exhibition with its ultra-high protection and environmental adaptability. Through the independently developed nano-scale potting glue process, the GOB floor screen has achieved breakthroughs in waterproof, dustproof, and impact resistance.
2. COB wall screen: the ultimate aesthetics of ultra-high-definition display
The LED wall screen using COB (Chip on Board) integrated packaging technology amazed the audience with its 0.6mm pixel pitch and seamless splicing technology. It demonstrated the advantages of COB technology in color reproduction (NTSC 110%), low reflectivity (<1.5%) and uniformity (brightness difference ≤3%). Customers from high-end retail and theater fields in Europe highly praised its “visual experience like a mural”, especially its performance in dark light environments.
3. Outdoor advertising screen: dual innovation of intelligence and energy saving
In response to the green transformation needs of the global outdoor advertising market, AOE launched a new generation of outdoor advertising screens equipped with an intelligent light sensing adjustment system and AI energy-saving algorithms, which can automatically adjust the brightness according to the ambient light and reduce energy consumption by more than 40%. In a case of a commercial district in Berlin demonstrated on site, the average daily power consumption of the screen was only 60% of that of traditional products, attracting cooperation intentions from many international advertising operators.
4. Rental transparent screen: a combination of lightness and creativity
The transparent LED screen designed for the stage rental market has become the “traffic leader” of the exhibition with its 80% light transmittance and ultra-light weight of 5.7kg/pcs. Its installation efficiency is increased by 50% through modular quick-release structure and wireless control system. The virtual-real stage effect created by holographic projection technology has aroused strong interest from customers in the entertainment industry. A person in charge of a Spanish event planning company said: “This completely changes the space limitations of stage design.”
5. Interactive LED floor screen: infinite possibilities for human-computer interaction
The interactive floor screen with built-in optical sensor chip has become the interactive experience center of the exhibition. Visitors can trigger dynamic image feedback by stepping on it, and the smooth experience with a system delay of less than 20ms has been well received. A smart park customer in the Netherlands signed a contract on the spot and plans to apply it to the park guide system.
Market Insights: Industry Trends from Customer Feedback
1. Demand Upgrade: From “Display Tools” to “Scenario Solutions”
More than 70% of customers emphasize “overall delivery capabilities” rather than single product parameters during negotiations. For example, Middle Eastern customers require outdoor screens to integrate solar power supply and remote operation and maintenance systems; German car brands hope that interactive floor screens can be connected to their IoT platforms. This confirms the trend of the industry’s transformation from hardware sales to the “technology + service” ecosystem.
2. Green technology becomes a core competitiveness
The EU’s newly enacted “Energy Efficiency of Digital Products Act (2025)” has prompted customers to be highly sensitive to energy-saving indicators. AOE’s outdoor screen carbon footprint certification and life cycle assessment reports are frequently requested, and some customers even propose an innovative cooperation model of “installment payment based on energy savings”.
3. Flexible display and miniaturization demand surges
Although AOE currently focuses on commercial large screens, many AR equipment manufacturers and automotive display companies have taken the initiative to contact each other to explore the application potential of COB technology in small-pitch miniaturization (below P0.4) and curved flexible screens. This suggests that we need to accelerate our technological preparation to cover emerging markets.
Technical confrontation: Differentiated advantages from the analysis of competitive products
1. The competition of packaging technology routes
The MiP (Micro LED in Package) promoted by Korean manufacturers has excellent color consistency, but the cost is 30% higher than the AOE COB solution; although the SMD products of domestic competitors are cheap, the protection and life span are difficult to meet the needs of the high-end market. AOE’s COB+GOB dual technology matrix has formed a differentiated “performance-cost” balance point.
2. Software ecosystem construction has become a key battlefield
The cloud control platform displayed by competitors supports multi-brand device access, exposing AOE’s shortcomings in software ecology. During the exhibition, we urgently adjusted our presentation strategy and focused on promoting the Azure IoT edge computing solution in cooperation with Microsoft, successfully reversing customers’ perception that “AOE is only good at hardware.”
Future layout: Starting from ISE, anchoring three strategic directions
1. Technology research and development: extending to both micro and macro ends
Micro end: establish Micro LED Research Institute, aiming to achieve P0.3 mass production in 2026;
Macro end: develop a thousand-square-meter outdoor display cluster control system to overcome signal synchronization and heat dissipation problems.
2. Market expansion: deepen Europe and layout emerging markets
Taking advantage of the EU digital infrastructure plan, set up a European technical service center in Spain;
Launch the “tropical climate customized screen” product line for Southeast Asia and Latin America.
3. Cooperation model: upgrade from supplier to technology partner
Launched the “AOE Vision Partner Program” to provide customers with one-stop services from financial leasing, content production to operation and maintenance training. Currently, strategic agreements have been signed with 5 international customers.
Conclusion: Forty years of original aspirations remain unchanged, and light is used as a pen to paint the future
ISE 2025 is not only a technological feast, but also a preview of the future of the industry. AOE has used five major product lines to prove the strength of “China’s intelligent manufacturing” in the global high-end display field, and the expectations and challenges of customers have made us realize that only continuous innovation can keep us at the forefront of the drastic changes. Next, we will use the dual-wheel drive of “display technology + scene empowerment” to fulfill the mission of “making the world clearer, more interactive, and more sustainable”, and write a new chapter in visual technology with global partners.
Post time: Feb-07-2025
